Company Man: The Pilsner That's Breaking the Craft Beer Mold by Actually Being Normal

In an act of sheer defiance against the craft beer industry's 'more is more' philosophy, LIC Beer Project presents Company Man, a Pilsner that's shockingly... ordinary. That's right, folks, in a world where beers are often more convoluted than a quantum physics textbook, here comes a beer that's as straight-laced as its name suggests.

Company Man is the liquid equivalent of that reliable coworker who's always at his desk by 9, never takes a long lunch, and definitely doesn't have a secret life as a salsa dancer. It’s as if LIC Beer Project looked around at all the hop-bomb IPAs, the pastry stouts, and the fruit salad sours and said, “You know what? Let's make a beer that tastes like, well, beer.”

This Pilsner is for those who've grown weary of explaining their beer's tasting notes like it's a fine wine from an obscure vineyard. Company Man is not here to challenge your palate or make you ponder the meaning of life. It's here to be the cold, crisp, refreshing pint you grab after a long day of being bombarded with craft beer propaganda.

But don't be fooled, this isn’t your grandpa's stale, old lager. Oh no, this is a craft pilsner, which means it's brewed with the kind of care and attention that says, “I'm artisanal, but I’m also approachable.” It's the beer you bring to a party when you want to say, "I enjoy good beer, but I also don’t need to make a statement with what I drink."

So here’s to Company Man the beer that's bravely bucking the trend by not trying to be a trend at all. It's a toast to simplicity in an industry that's often anything but. Cheers, Company Man, for keeping it real in a world of beer that sometimes feels anything but.

Cheers you, silly Bastards!